Adding “COVID-19 Community Response” to the Site Selection Checklist

Adding “COVID-19 Community Response” to the Site Selection Checklist Main Photo

21 Oct 2020


Much has been written about the disruptions of COVID-19 on every line of business. In the realm of economic development, this has included a recommitment to retention and expansion programs, touting quality of life to capture the influx of remote workers, a rush to virtual site tours, and many other endeavors. All of these adjustments will play a part in a community’s success in the years to come. But it seems that when all of them are stacked up, they point to the foundation of a community — or to use a construction expression, they reveal whether a community has “good bones.”

That is, how a community responds and recovers from this crisis will signal to a business whether it’s the kind of community they want to be a part of. Does it have the good bones that can support their operations for years to come — and through another crisis? For example, on the workforce front, quickly getting people back to work is a noble endeavor. But communities that go a step further, turn this catastrophe into an opportunity and reimagine their workforce development to meet the market demand. Such communities are likely doing more for their recruitment efforts than they can imagine.

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“Retaining long-term employees is key. It’s difficult to do, but we’ve done it in Spruce Grove.”

Jack Seguin, Owner, Alberta Precast Products



“We chose Spruce Grove because it had the best real estate prices in the area compared to other industrial parks.”

Tim Martin, General Manager, Cross Country Infrastructure Services Canada Inc.



“Locating in Spruce Grove is prime for us.  We need to be centrally located in the province to reach our customers and move our products.”  

Anthony Worbeck, Sales Director, ACKT Industries



“The feeling of home and family orientated culture has allowed us to retain our most valuable asset, our people.”

Neil Matheson, CFO, Thompson Construction Group



“In Spruce Grove we have everything in the way of retail businesses, excellent schools and first-class sport facilities all right here.” 

Braven Blackwell, President, Seljax



“The City has the space we need—store frontage with lots of traffic and warehouse space.”

Rik Kaminsky, Co-Owner and CEO, Solaré Canada Inc.