Supporting sustainable beef sector growth
14 Jul 2021
Alberta is a key beef supplier to local and international markets and improving our competitiveness is critical to supporting the Alberta Beef and Canada Beef brands. Alberta’s government is partnering with the Canadian Cattlemen’s Association, Alberta Beef Producers and Alberta Cattle Feeders’ Association to undertake a competitiveness study that will provide important insights and data for this essential industry.
“Collaborating with industry is vital to growing and advancing our agriculture sector in Alberta. This partnership demonstrates our shared commitment to grow Alberta’s food and processing sector. We know that agriculture will play a big part in Alberta’s economic recovery and growth.”
Devin Dreeshen, Minister of Agriculture and Forestry
With government support, this study will help the beef industry identify challenges and opportunities in their supply chain, including:
- Promoting transparency in cattle and wholesale beef markets.
- Supporting processor resiliency and plant reinvestment strategies.