Commercial Opportunity

trade area mapIdeally situated between the TransCanada Yellowhead Highway and Highway 16A, Spruce Grove is the regional service and supply centre for a trade catchment population of 138,000 – a population which is expected to grow to 167,000 by 2027.  This retail trade area is characterized by a young, aspirational family-oriented demographic with a higher than average household income.

Spruce Grove is home to 1,600 active licensed businesses and draws families throughout the trade area and further west and northwest who appreciate a mix of urban services without having to deal with big city traffic and crowd congestion.  $1.9 billion dollars is spent each year within the City’s retail and commercial nodes and even at this level of expenditure, considerable opportunity exists to retain a greater percentage of the retail, services, and hospitality dollar in Spruce Grove. 

The City offers commercial development opportunities in high visibility areas along both Highway 16A and the TransCanada Yellowhead Highway.  One of the most significant aspects to successful commercial developments is the ability to be accessible as well as visible to high volumes of traffic.  The City’s Daily Traffic Counts map reveals the major high volume traffic corridors.

Retail & Office Market Analysis

Spruce Grove’s Retail & Office Market Analysis documents current commercial/retail inventory, and estimates the Trade Area retail expenditure profile across various retail categories.

Consumer Survey Summary

200 respondents took part in a Consumer Intercept Survey that forms part of the Retail & Office Market Analysis. These participants were interviewed to ascertain their preferences for merchandise categories and retailers in the City of Spruce Grove.